Frequently Asked Questions
-How long does it normally take to develop new products?
Six months is the usual timeframe. The development process is much quicker as we put an emphasis on developing it directly with the client. Our clients ultimately know what customers want and how a product should taste. The beverage is developed in conjunction with the brand for a more holistic approach. Compare this method to just letting food scientists determine everything, which wastes more time and complicates the process of making good drinks.
-With a diverse product list, how does your company keep up with current food trends and maintain quality Research and Development?
Most products developed with our clients sell to specific niche markets: these smaller market segments help us predict which drink trends will takeoff. Big or small market, a good tasting beverage will sell. The key to maintaining quality R&D is that we ask ourselves, “What does the customer want right now, and how should it taste?” We figure this out with you, the client.
-What are the health benefits of coffee and tea?
Coffee and tea both contain plant phenols which are effective antioxidants. When roasting coffee, Chlorogenic acid comes out and acts as a strong antioxidant. Antioxidants fight the free radicals in our bodies. Free radicals cause aging to cardiovascular disease within our body. Flavonoids and polyphenols in tea help reduce free radicals that contribute to build up of Low-Density Lipoprotein which leads to heart disease.
-Where does the name Phoenix Gold come from?
The Golden phoenix arises from the ashes meaning this mystical bird never dies. This bird symbolizes our passion to uphold quality and taste. The demand for good quality and great taste never die, we want to make drinks that we want to drink, from our cup to yours. We are both looking for something that tastes great.